Coca-Cola Launch Sh1 Million Prize Promotion in Coast
Ksh 1 Million Coca cola Consumer campaign launch at Mama Ngina waterfront Mombasa. (Photo By Mwakwaya Raymond)
By George Otieno & Mwakwaya Raymond
Email, thecoastnewspaper@gmail.com
In a bid to deepen consumer engagement and drive loyalty, Coca-Cola Beverages Africa (CCBA) Kenya has launched the “Funua Flava Pata Mita” promotion, a dynamic campaign offering weekly cash prizes of up to Sh1 million.
The promotion, running from August 15 to November 15, 2025, is designed to reward Coca-Cola drinkers across the country, with a special focus on the vibrant coastal market.
The promotion was officially launched at the picturesque Mama Ngina waterfront in Mombasa, drawing hundreds of local residents eager to celebrate the event. Ruth Mwake Mwalenga, Coca-Cola’s regional representative, underscored the importance of the coastal region as a key market for the brand.
“The coastal market is vibrant, with significant consumer interest, especially as Mombasa is a popular tourist destination,” she said. Positive feedback from local customers highlights the growing potential of the region, and Coca-Cola is eager to further nurture this connection.
The integration of SMS-based entries and mobile wallet payouts showcases Coca-Cola’s understanding of the Kenyan market, where mobile penetration exceeds 90 percent. By aligning with evolving consumer preferences for mobile and digital engagement, the brand ensures the promotion remains accessible, seamless, and secure.
Consumers participate by purchasing any 300ml Coca-Cola product-such as Coca-Cola, Sprite, Fanta, Stoney, Crest, or Schweppes-where a unique code is found under the bottle’s yellow cap. By SMS-ing the code to 40111, participants stand a chance to win.
Instant notifications inform winners, with airtime rewards delivered to their phones and cash prizes sent to mobile wallets. This fast, transparent payout process further strengthens the bond of trust between Coca-Cola and its customers.
Juliana Kituma, Marketing Director at Coca-Cola Kenya, emphasized the importance of data privacy in the campaign.
“We’ve worked closely with our mobile service partners to ensure that data privacy is fully adhered to, in line with Kenya’s Data Privacy Act, as we award all winners,” she said. This dedication to safeguarding consumer information not only reassures participants but also fosters long-term trust in the brand.
Local winners are already expressing their excitement about the campaign, with many grateful for the chance to win while enjoying their favorite drinks. Marcel Ouma, a resident of Mishomoroni, won Sh1,000 and shared, “It’s a relief for soda lovers here, and I’m happy that people in our region can also win while enjoying their favorite drinks.” Similarly, Wilkister Nyekerari from Likoni, another early winner of Sh1,000, encouraged fellow residents to participate, saying, “I’m so happy to be among the first winners in Mombasa. This is a real promotion, and I urge everyone to join in and win.”
This campaign also serves as an excellent example of how Coca-Cola is leveraging mobile technology not only to drive sales but to gather valuable consumer insights. By utilizing simple SMS-based entries, Coca-Cola can directly engage with its customer base while collecting data that will help inform future marketing and product strategies. As industry observers note, Coca-Cola’s focus on transparency, customer satisfaction, and the effective use of digital tools is likely to yield long-lasting benefits.
The “Funua Flava” campaign is more than just a promotional offer-it represents Coca-Cola’s ongoing commitment to innovation and customer satisfaction.
By providing a seamless, mobile-first experience that prioritizes transparency and quick payouts, Coca-Cola is not only engaging its loyal customers but is also paving the way for stronger relationships with new and future consumers.
This strategy doesn’t just boost short-term sales; it builds long-term consumer loyalty by reinforcing the value Coca-Cola places on its customers.
In an ever-evolving marketplace, Coca-Cola continues to lead with fresh, relevant consumer experiences that not only enhance brand visibility but also cement its position as a trusted, beloved brand in Kenya.
By leveraging mobile technology and focusing on customer-centric strategies, Coca-Cola is ensuring that it remains a top choice for Kenyan consumers, now and in the future.
