Kenya Airways First in Sub-Saharan Africa to Distribute NDC Content Through Amadeus Travel Platform
Kenya Airways (KQ) deploying New Distribution Capability (NDC) (Photo/ Courtesy)
By The COAST Reoprter
Email, thecoastnewspaper@gmail.com
Kenya Airways (KQ) has started deploying its New Distribution Capability (NDC) content to travel seller customers in Kenya via the Amadeus Travel Platform.
This follows KQ’s decision to adopt Altéa NDC to effectively and consistently distribute and service new content and fares through an NDC connectivity across channels, enhancing its retailing capabilities.
The strong synergies between Altéa NDC and the Amadeus Travel Platform will enable faster and smoother implementation of the airline’s NDC offers, reducing time to market and bring enhanced productivity to travel sellers.
Amadeus-connected travel sellers will therefore be among the first to gain access to NDC content from one of the most progressive carriers in the region.
NDC is an IATA-developed XML-based data transmission standard that aims to modernize how airlines distribute and sell their products, offering airlines greater flexibility and control over their content and distribution channels.
When fully implemented, travel sellers worldwide will have access to the entire Kenya Airways NDC content offering, allowing agents to build new and exciting travel offers.
Julius Thairu, KQ chief commercial and customer officer, noted: “This is a significant milestone for Kenya Airways as we continue to innovate and enhance our travel retailing capabilities. Amadeus has been at the forefront of driving NDC adoption across the global travel ecosystem and was therefore the natural choice for this step on our distribution journey.
We are very happy to be able to offer our full range of NDC content through Amadeus’ leading technology and to its travel sellers’ network.”
Christophe Roux, SVP Airlines, Middle East, Turkey and Africa, Amadeus, further added that, “Kenya Airways was among the first airlines in Africa to understand the value that NDC technology could offer for its customers, and it’s a pleasure to help that retailing ambition come to life. We are very proud that Kenya Airways has trusted Amadeus end to end to enable its modern retailing strategy.
With Kenya Airways’ NDC content live on the Amadeus Travel Platform, the airline will benefit from significant reach throughout the global community of travel sellers, which again will have the ability to create the bespoke, personalized offers travelers of today expect.”
Ends,….
Smirnoff Battle of the Beats: Final Round Set for This Friday as Top DJs Face Off for the Crown
Nairobi, Kenya, 8th April 2025: The Smirnoff Battle of the Beats (SBOB) is headed to its electrifying finale this Friday, 11th April, where the top two DJs will face off in a high-stakes final battle to determine the SBOB Season 3 Winner.
This comes after a thrilling Round of three held last Friday, 4th April, which featured crowd-favourite performances from Rattihy the DJ, KJ The DJ, and DJ Insta.
This round also marked the end of the road for DJ Kryptic, whose journey through the competition has been nothing short of impressive.
His distinctive style, technical finesse, and bold presence on the decks won the hearts of many, and he remains a standout talent from this year’s line-up.
Now, as voting intensifies, the anticipation builds ahead of Friday, when the top 2 DJs will officially be revealed.
These two finalists will then go head-to-head in the SBOB Grand Finale this Friday, 11th April, where the ultimate winner will be crowned.
The final round will be held this Friday, 11th April 2025, in a winner-takes-all face-off that promises thrilling performances, bold beats, and unmatched talent.
“We’ve watched these DJs grow and showcase their unique artistry week after week. Now, it all comes down to one final performance. The fans hold the power to crown the next big star in Kenya’s DJ scene,” said Jonathan Rutto, shopper manager at EABL.
The winner will walk away with a DJ Deck, MacBook Laptop, 2TB Flash Disk, headphones, and a Flight Case—the ultimate starter pack for a DJ ready to take over the industry.
Fans are urged to keep supporting their favourite DJs by voting. To vote, simply text the name of your DJ to 21860 and be part of shaping the future of Kenyan entertainment. Follow all the action on Smirnoff KE’s social media pages and join the movement as Smirnoff continues to celebrate unity, talent, and flavour through its “We Do We” campaign.
