Coast Gold Winners Awarded Ksh1 Million By Tujiamini SportPesa

By The COAST Reporter

Email, thecoastnewspaper@gmail.om

Recognised for tackling environmental challenges in Kilifi and building economic opportunity through crochet training in Mombasa, both winners will receive Ksh500,000 each to scale their impact.

Mombasa, Kenya, 6/12…Two Coast region innovators, Idd Munga and Elizabeth Muema, have been awarded the Ksh1 million SportPesa Tujiamini Gold Prize, each receiving Ksh500,000 to scale projects that are transforming lives across Kilifi and Mombasa counties.

Their work stood out for its strong community impact and clear vision for long-term change.

In Rabai, Kilifi County, Idd Munga’s is tackling environmental degradation and community vulnerability through a simple but powerful model.

The project plants trees to restore the semi-arid landscape, then uses the income from mature trees to provide sanitary pads to young girls and women in the community. The Ksh500,000 award will help him scale.

His next steps include installing water tanks to

sustain seedlings, acquiring additional seedlings from the Ministry of Agriculture, and constructing a small shelter that can host community training sessions.

He is also bringing local youth together to revive the Rabai Football Club and create more opportunities for growth and mentorship.

In Mombasa, fellow Gold winner Elizabeth Muema is empowering women and youth through her initiative, LaDenser Crochets, which teaches crochet as a creative skill for income generation.

Her workshops and online tutorials support stay-at-home mothers, jobseekers, and young

creatives who want to turn their craft into small businesses.

Reflecting on her journey, Elizabeth shared, “After Covid, business declined and the cost of operations made it difficult to stand on my feet again.

Winning Ksh500,000 through Tujiamini has given me the chance to strengthen my business model, purchase better tools and materials, and create higher-quality tutorial content.

My goal is to teach and uplift more women and youth by helping them build meaningful skills in crochet and creative entrepreneurship.”

Japheth Akhulia, Head of Partnerships and Sponsorships from SportPesa acknowledged the significance of both projects, noting that their wins reflect the purpose and spirit of the Tujiamini platform.

He said, “Idd and Elizabeth reflect the spirit of Tujiamini. Their work shows how belief,

creativity, and community ownership can unlock real progress. We are proud to support initiatives that restore dignity, build resilience, and create sustainable impact in the Coast region.”

As the Coast region celebrates its two Gold winners, focus now shifts to the upcoming National Awards, where exceptional Kenyans from across the country will be celebrated for their impact in sports, community development, entrepreneurship, creativity, and social change.

Through its Gold, Silver, and Bronze categories, Tujiamini by SportPesa continues to spotlight individuals whose talent and dedication are shaping a stronger and more inclusive future.